Versace Man Eau Fraiche

Versace, an Italian fashion design house founded by Gianni Versace and later run by his family, achieved rapid success for its luxurious clothing and accessories influenced by Pop Art and classical architecture, was known for using celebrities in its advertising campaigns, expanded into fragrances and other lines, and continued to thrive under the creative direction of Donatella Versace and the leadership of Santo Versace after Gianni's tragic death in 1997.